An Interesting Aesthetic And Retail Solution For Interior In Astrium Nature Shop
February 12th, 2011 - Posted in Architectural, Store Interior
Popular Architecture provides an interesting aesthetic and retail solution. More images and a brief description for Astrium Nature Shop in Taichung, Taiwan. From Astrium’s existing logo, we extract an abstract tree able to articulate the different needs for the two labels featured in the shop. Accessory designer Hikaru Matsumura on the ground floor, and the menswear line the Viridi anne in the basement.
For Matsumura, the trees act as a display system dramatizing the six meter high space, with mirrored walls multiplying the trees to strengthen the feeling of an abstract forest.For the Viridi anne, the ‘trunks’ of the trees expand to support clothing racks on their exteriors. On their interiors, the trunks become changing rooms.
Courtesy Popular Architecture
