This store building using concrete, steel, Corian and thick, tempered glass and have three level with a new concept to create a  A revolutionary space has been  designed to enable the transformation from a retail clothing environment into a venue for special events, exhibitions and fashion shows.

Materials

The store concept is one of a multi use space characterised by the use of white and indestructible materials such as concrete, steel, corion and thick tempered glass. The fitting rooms are hidden behind  a series of doors, sometimes mirrored, sometimes in white glass, which contribute to the fragmentation of the space in a variety of planes. The sophisticated LED lighting system recessed into the false ceilings creates an ethereal cold atmosphere which has a strong theatrical presence.

The courtyard

The second floor courtyard built in tempered plate glass supported by heavy glass beams, represents the principal innovation in the new Luisaviaroma. Accessibile from the elevator and the menswear space, the surrounding spaces offer private shopping rooms and a cafe/bar for patrons and special events.

A Multipurpose and Mutatable space

Also changed is the relationship with the street where the traditional concept of the store window has been replaced with two large arched glazed openings which define the store entrance. One side is the entrance with a background of the cashier area and the staircase, the other a pivoting glass wall that opens creating a new perspective of the store and opening up the building directly onto the street. The space is defined by an industrial concrete floor and a series of sharp clean wall panels, some in glass, others in enamel paint or corian as was used to clad the central building column which acts also as a continuous display unit connecting the different levels. This definition of simplicity, of a box that has a variety of functions changeable within minutes is the concept that has been developed. This is made possibile by extensive use of folding and sliding doors and freestanding display units in simple teflon coated square steel tubing that allow the reconfiguration of the store space within minutes. The permanent elements of the store design also have a multipurpose existence from the formed concrete bases that support the shelving units which becomes benches or display units or the windows with their backlit thick glass shelves which become exhibition units.